Label fable

We’ve been quietly planning this beer roll out for 18 months. And while the beer is finishing up it’s fermentation, it’s always great to have tangible piece of a project coming to life.

Today the labels arrived and they are bad ass. We’ve loved the work of Jake at 2Trees for a while now and it was fun to work with him on this new concept. Text forward with hidden nuggets in glossy overlay, make them dramatic, just like the liquid inside.

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